The Dollar General Corporation is a really popular American chain of variety stores that’s headquartered in the region of Tennessee, Goodlettsville. Presently, they are a leading retailer discount chain with over nineteen thousand stores in over forty-seven states.
Keep reading till the end of the article to find out more information about who owns Dollar General”!
Origin Of Dollar General Store
Who owns Dollar General store originally? In the year 1939, Dollar General was established by a man named James Luther Turner and his son Cal Turner Senior. This particular American chain of variety stores got its origin from J.L’s vision – who was a traveling dry goods salesman who aimed at providing affordable merchandise to their customers.
The first ever Dollar General Store opened its doors in the region of Kentucky, Springfield, in the year 1955. After this, they quickly gained popularity for their unique concept.
The primary focus of their company was offering goods for a single dollar or even less, which made it an attractive destination for all of the budget-conscious customers.
Both the commitment of Carl Turner Senior and James Luther Turner to delivering value to their customers is what laid the foundation for the success of Dollar General in the retail industry.
Expansion And Growth
Under the leadership of Carl Turner Senior, the store of Dollar General experienced a great amount of expansion and growth. The successful business model of the company and their commitment to providing all of the customers with everyday low prices also led to the opening of a lot of stores across the United States (South Eastern region).
Cal Turner Jr., who is the third generation Turner then succeeded his father as the President of Dollar General in the year 1977. This new leadership resulted in the company growing to over 6,000 stores and making $6 Bn in sales.
Tip: Who owns Dollar Tree and Dollar General? Both of them are owned by Dollar General and Dollar Tree Inc. They have a total of 35,487 locations across Mexico, Canada, and the United States.
Their Mission And Focus
Dollar General is on a mission – “Serve Others” by offering customers convenient, affordable, and high-quality products and a great shopping experience. They have a strong focus on serving small-town and rural America and recognize the importance of providing access to affordable groceries and goods in areas where the options can be limited.
As a part of their commitment towards effective customer satisfaction, the stores of Dollar General also offer a range of private label brands that cater to different needs. These kinds of private label brands also include DG Baby, DG Home, Clover Valley, and DG Health. It offers the customers a vast selection of quality products at competitive prices.
Keep reading till the end of the article to find out more information other than“who owns the Dollar General stores”!
Strategic Initiatives To The Tremendous Growth
Now that we are done covering the part about “who owns Family Dollar and dollar general” let’s move on with discussing the strategies. The tremendous growth was fueled by these strategic initiatives:
Private Label Brands
Dollar General introduced a lot of private label brands and offered their customers affordable alternatives to the national brands. This kind of strategic move has enabled the company to capture an additional form of market share and further build customer loyalty.
Product Assortment
Dollar General also offers a whole lot of diversified products and expands their offerings beyond basic items for households like beauty, pet supplies, grocery, health, and more. This kind of broader range of products has attracted a bigger customer base and increased sales
Geographic Expansion
The stores of Dollar General also expand their footprints by opening up new stores in various locations and targeting both urban and rural areas. This kind of expansion enables the company to reach a bigger customer base and then increase its market share.
Tip: They also have a mobile application available for both Android and iOS devices and can also be downloaded from respective application stores. It’s an intuitive and user-friendly application that brings savings and convenience to the fingertips of the customers of Dollar General.
Dollar General Literacy Foundation
Dollar General is always committed to promoting literacy and education through their foundation of Dollar General Literacy.
This particular foundation provides valuable financial support to schools and non-profit organizations and further enables them to implement various effective literacy initiatives and programs in communities that are served by Dollar General stores.
Ever since its establishment in 1993, the foundation of Dollar General Literacy has played a really important role in the advancement of literacy and education across the US. It has also awarded millions of dollars in grants for supporting various educational initiatives – including of adult literacy programs, youth literacy programs, and family literacy programs.
To Wrap It Up!
Dollar General stores have now become one of the more recognizable brands in the retail discount, and this is all thanks to its ongoing commitment to an effective form of customer satisfaction.
With all of their affordable products and convenient store locations, they have now carved out a niche in both rural and urban communities across the whole of the United States.
Thank you for reading this article up till the end. I hope you found the information regarding “who owns Dollar General” useful.
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